A Capsule of Four Essentials
The Icon Collection is where Idols begins — our first capsule, our foundation. Four pieces define it: the Hoodie, the Sweatshirt, the Tee, and the Polo. Each one chosen for a reason, each one refined until it became more than clothing. Together, they are a statement of identity, a uniform of exclusivity.
Why These Four?
The Hoodie: comfort meets presence. A silhouette that transcends seasons, rebuilt in minimalist form.
The Sweatshirt: clean and versatile. Stripped of noise, crafted for those who live between elegance and street.
The Tee: the purest essential. In black or white, it becomes the canvas of identity.
The Polo: a symbol of understated class. Refined lines, no excess, only form and detail.
Each piece was designed to carry weight — not through color or graphics, but through restraint.
Minimalism as Power
We called it the Icon Collection because every item is more than fabric — it’s a symbol. A reminder that in a world addicted to overstatement, silence can be louder than noise. Black and white were not chosen by chance; they are the eternal opposites, the balance of extremes, the essence of timeless style.
More Than Clothing
The Icon Collection isn’t about following trends. It’s about building a core identity — a set of pieces that will remain as relevant in ten years as they are today. It’s for the few who see clothing as more than material, who wear exclusivity as part of who they are.
This is just the start. The Icon Collection lays the foundation for Idols, and every future release will build on the same philosophy: less, but better.